A worldwide celebration of board games called International Table Top day took place on April 11th, 2015. As part of the big event, a number of communities and stores within my hometown of Winnipeg put on events. As I was promoting my Kickstarter campaign for a card game in May, I was determined to attend as many events as possible on this day. What followed was a 15 hour odyssey that took me to five separate events.
One of these events was held at a bookstore called McNally Robinson. By this point in the day, it was 6:00 P.M. and I had been going hard for nine hours. After demonstrating the game at a table the store had graciously provided me, I got up and doggedly began to shuffle towards the exit.
As I walked, I pulled out my smart phone and observed my social media activity. I am still new to social media and have yet to fully appreciate the finer nuances of followers. General crowd funding theories state that engaged followers are fundamentally good and generally nobody argues that gaining followers is a bad thing as long as they are a human and not a software algorithm. The more people following you, the bigger the audience that will view your content.
When it comes to Twitter, follower numbers are the most straightforward (if somewhat crude) metric for monitoring your effectiveness. Looking at my phone I was disheartened that I lost several followers since earlier that day despite posting multiple times about audience-relevant board game materials.
Darn, losing followers sucks.
As I was dwelling in my little emotional pit of social media ineptitude, I was surprised when a woman that had played my game a few minutes ago approached me. She asked me where I was going to now. I replied that I was attending another gaming event to show off my game. Then she dropped a more unusual question on me.
“I know this is awkward, but do you mind if I come with you”, she asked?
“Sure”, I replied. “As long as you can help me find my car.”
It is worth noting that I have incredibly poor navigational skills and what she initially took as a joke led to a fifteen minute ordeal as I wandered around a large parking, searching for my generic silver Corolla.
We eventually found my car and were off to the next board game event. I had been to event earlier that day and one of the organizers raised an amused eyebrow when I returned with a follower in tow. When the question came up, I simply replied that while I struggled to gain and keep digital followers, I was much better at gaining physical ones.
On reflection, I realize that face-to-face conversation is my preferred means of communication. The immediate reasons are that I like to be outside, my day job looking at a monitor and my weak wrists don’t lend to extended typing sessions on a smart phone.
Beyond that, with social media I find it difficult to share in the same type of communication. The nuances of body language and vocal variety are obscured in the text. While readers can imagine the tone of the text, this can quickly lead to misunderstandings. With the internet being the internet, these misunderstandings quickly lead to thermonuclear emotional meltdowns and ensuing flame wars.
It is much rarer for such incidents to happen during conversation. Take the rest of Table Top Day for example. I ended the day playing board games with my new found friend and exposed her to a hobby that she was relatively new to.
We went for coffee after and discussed everything from Chinese-Canadian culture, pursuing a degree in the performing arts to communal living and the roles of our political parties. I learned that she lived in Ontario where she taught performing arts at a local university. To celebrate turning thirty, she was on a journey across Canada via railcar, stopping at the major cities (and yes, I will defend to the death that Winnipeg is a major city). Most of all though, we discussed the question that we all wonder about, what to do with the limited time we have on this Earth.
Each of the aforementioned topics was a conversational minefield that if posted online, would recreate Chernobyl within the residents of my little corner of cyberspace. In person and within a relaxed setting, I was much more comfortable to glide between these topics, knowing that a misstep will result in an immediate que (hopefully not a slap) as opposed to being vented as a vitriolic text wall.
With all that being said, I shouldn’t discount social media followers. After all, I owe very real connections with board game designers and publishers to the likes of Facebook and Twitter, but to me social media has always been a jumping off points to more significant forms of communication. Twitter is great for Q&A, Facebook feed can provide helpful news and updates; but discussing the meaning of life is something I have always struggled to fit into 140 characters.